![]() ![]() When you partner with a full-service direct mail agency, they can even create customized, targeted lists for you. You also need to be sure that you purchase your data-driven mailing lists from a reputable source. However, one of the biggest downsides of targeted mailing is that it is more expensive than the previous two options. This is especially helpful for businesses whose products are geared to a more specific or “niche” customer base. One obvious benefit of targeted mailing is that it allows you to focus on the right audience, which can help significantly increase response rates. With this strategy, instead of sending your mailers to everyone within a specific geographical area, you purchase one or more mailing lists of the addresses of qualified leads who are more likely to need your products or services. If you’re looking to narrow down your direct mail tactics to a more specific audience, then targeted mailing lists may be the right choice for you. This means that, although you are reaching more households, you may not always be reaching the right potential customers. Saturation lists qualify for the lowest bulk postage rates of all three methods because of their delivery efficiency.Īs with EDDM, one disadvantage to using saturation mailing lists is that they aren’t as personalized as targeted efforts. Even though you’ll have to pay for mailing lists, the postage will still be inexpensive compared to targeted advertising. One standout benefit of this method over EDDM is that saturation is not limited by size, which can give you more options for your bulk direct mail tactics. In contrast to EDDM, this method does require you to purchase a mailing list. Saturation mailing works mostly the same way as traditional EDDM, but names (or more commonly “Current Resident”) and addresses are included on the mailers. Saturation mailing campaigns are a more personalized version of EDDM. A second disadvantage to EDDM is that, without names or addresses, it can feel less personalized than other methods. First, the service is only meant to be used for flats (like postcards, newsletters, or folded pamphlets), meaning the mail you can send is limited to very specific sizes. Since the post office doesn’t have to do any special handling or preparation, and the program follows a carrier’s regular postal route, you can save on postage and avoid the costs associated with purchasing mailing lists. There are many pros to using EDDM, but the most important may be that it is one of the more cost-effective options. Since these advertisements don’t require a name or address, they save you the trouble of purchasing mailing lists. EDDM (Every Door Direct Mail)ĮDDM is an efficient way to distribute your business’s advertisements to every mailing address within a specific region. Ultimately, direct mail marketing experts can provide you with all the information you need to help you choose the best option. Next, we’ll go into more detail about each service and discuss the advantages and disadvantages of using one method over another. With so many options available, it can be difficult to know which direct mail marketing strategy is best for your business. Rather than sending mailers to everyone in a specified area, this method uses specific criteria to send advertisements to the addresses of qualified leads. The third option, targeted mailing, is far more personalized. Saturation mailing is a very similar program to EDDM, but it does require a mailing list, and addresses are included on the mailed advertisements. EDDM (Every Door Direct Mail) is a program designed by the USPS as an easy and cost-effective way to get a business’s ads to customers without the need for a mailing list (as no direct addresses are listed). These two options are often confused with each other, but there are some key differences between them. Targeted: What’s the Difference?įirst, let’s start with the difference between EDDM and saturation mailing lists. Equipped with this information, you’ll be better prepared to work with a direct mail agency to get your business in front of valuable new leads. In this article, we will go over the 3 main types of direct mail tactics that your business can employ, weighing the pros and cons of each. Knowing exactly which direct mail marketing strategies are best for your business can help you get even greater results. In fact, direct mail still accounts for the largest portion of U.S. EDDM, saturation, or targeted mailing lists are three direct mail marketing strategies that can be a great addition to any advertising plan.ĭespite so much of today’s advertising is digital, direct mail marketing is a very effective way to bring in new potential customers. Searching for new ways to reach out to potential leads and turn them into customers? Every business must develop its own unique combination of three common lists to gain an edge over its competitors and effectively reach its target audience. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |